Industry

Web Design for E-Commerce Brands

E-commerce sites convert or they don't — there's no in-between. Designer Digital builds custom storefronts: custom Shopify themes, headless commerce on Hydrogen, and fully bespoke storefronts when the catalog warrants it.

Off-the-shelf Shopify themes are fine for getting a store live in a weekend. They are not fine for differentiating a brand or hitting top-tier Core Web Vitals. We build custom from the ground up — Liquid + Hydrogen for Shopify, fully headless when there's a reason to leave Shopify.

Common requirements across e-commerce: product detail pages designed for the catalog (not vice versa), one-page or accelerated checkout, search-and-filter UX that doesn't feel like an enterprise database, subscription handling for consumables, B2B and wholesale portals, and SEO for product, category, and brand-search queries.

Project pricing for custom e-commerce typically starts higher than our marketing-site work because the integration scope is larger. The starting price ($297 CAD) applies to focused scopes; full custom storefronts typically range $15K-$75K depending on catalog size and integration depth.

Common requirements in this category

Product detail pages designed around the catalog
One-page checkout or accelerated checkout (Apple Pay, Shop Pay, Google Pay)
Search and filter UX
Collection / category page templates
Subscription handling (Recharge, native, custom)
B2B / wholesale portal (where applicable)
Inventory and order management integration
Performance: under 2.5s LCP on mobile

Recent e-commerce work

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Food & Beverage · 2025

FAQ

Custom Shopify theme vs Hydrogen vs fully headless?

Custom Shopify theme (Liquid) is right for most brands — full design control, Shopify ecosystem, no ops overhead. Hydrogen (Shopify's React framework) is right when you want React DX without leaving Shopify. Fully headless (separate front-end + Shopify Storefront API) is right when you need extreme performance or a unique architecture, and you accept the ops trade-off.

What about Shopify apps?

We minimize app dependence. Each app you install adds JS, CSS, and a third-party point of failure. We custom-build the equivalent of common app functionality (sticky cart, related products, custom upsells) directly into the theme so they're fast and don't break with Shopify updates.

Building a e-commerce site?

Send the details through the contact form. We'll respond within two business days with a clear next step.

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