Arsenault Elevators And Lifts
Industrial · 2025
Service
SEO & Web Performance
SEO and performance work from Designer Digital is the technical and content engineering that decides whether your website actually shows up — in Google, in Bing, and increasingly, in ChatGPT, Claude, and Perplexity searches.
What it is
Search engine optimization is everything that affects whether your site ranks for the queries your customers actually type. It's a stack: technical SEO (crawlability, structured data, performance), on-page SEO (content, headings, internal links), off-page SEO (backlinks, citations), and now LLM SEO (llms.txt, definitive content, schema density). We work all four layers.
What's included
- Technical audit (crawlability, schema, canonical, sitemap, robots)
- Core Web Vitals optimization (LCP, INP, CLS — green across the board)
- JSON-LD schema for Organization, LocalBusiness, Service, Article, FAQ, Breadcrumb
- Open Graph + Twitter Card metadata
- llms.txt + llms-full.txt for LLM crawler ingestion
- AI-bot allow lists (GPTBot, ClaudeBot, PerplexityBot, etc.)
- Internal linking strategy
- Content audit and gap analysis (what queries you should rank for that you don't)
- Google Search Console + Bing Webmaster Tools setup
Why hand-coded
Builder-platform sites are SEO-handicapped from day one. Their CSS and JS bundles cost you LCP score, their schema markup is generic, and their canonical / hreflang setups are limited to whatever the platform allows. Hand-coded sites have no such ceiling. Every technical SEO best practice is available because we control every byte.
Process
- Audit. Crawl the existing site. Find what's broken, what's missing, and what's silently penalizing rankings.
- Fix. Resolve technical issues first — crawl errors, schema, performance, canonical.
- Build. Add the content that's missing. Service pages, location pages, FAQ, comparison content, glossary.
- Submit. Search Console, Bing Webmaster, llms.txt at root. Submit sitemap, monitor indexing.
- Iterate. Watch Search Console queries and AI Overview citations. Double down on what's working.
Recent seo & performance work
FAQ
How long until I rank?
Technical fixes show up in Search Console within 1–2 weeks. New content pages typically index within 2–4 weeks but ranking position takes 2–6 months depending on competition. LLM citations (ChatGPT, Claude, Perplexity) can appear within weeks if the structured data is right.
What's LLM SEO?
LLM SEO is the practice of optimizing for citation by language models — ChatGPT, Claude, Perplexity, Gemini, and Google's AI Overviews. It overlaps heavily with traditional SEO (structured data, factual content, clean technical setup) but adds new surfaces: llms.txt files, FAQ-format content, and definitive comparison content that LLMs preferentially extract.
Do you do link building?
We don't run link-building campaigns. We do build internal linking architectures, set up citations in Google Business Profile and industry directories, and recommend off-page tactics — but the actual link acquisition (guest posts, PR, outreach) is something we'll either advise on or refer to a dedicated SEO partner.
Related services
Want to scope a seo & performance project?
Send the details through the contact form. We'll respond within two business days with a clear next step.
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