Flavor Hunters
Food & Beverage · 2025
Service
Custom E-Commerce Web Design
E-commerce work from Designer Digital is custom storefront design and engineering for businesses that have outgrown a templated Shopify theme or a Squarespace store. We build on Shopify when the merchant needs the ecosystem, and we build headless or fully custom when the merchant needs more.
What it is
E-commerce web design is the practice of building an online store that converts. The technical layer matters — checkout speed, payment integration, inventory sync, shipping logic — but the design layer matters more. A good store treats every product like the one product the customer is here to buy. A bad store buries the buy button under a dozen widgets.
What's included
- Custom Shopify theme (Liquid + Hydrogen) or fully bespoke storefront
- Product detail pages designed for the catalog (not vice versa)
- Cart and checkout optimization (one-page checkout, Apple Pay / Shop Pay / Google Pay)
- Collection and category page templates
- Search and filter UX
- Inventory and order integration (Shopify, Stripe, custom)
- Subscription handling (Recharge, Shopify subscriptions, custom)
- Performance: under 2.5s LCP on mobile, 100/100 SEO score
Why hand-coded
Off-the-shelf Shopify themes ship 800 KB of CSS and JavaScript before your first product image loads. Custom Shopify themes (and headless storefronts) cut that by 70-90%, which is the difference between a 60-second checkout and a 12-second one — and the difference is real money.
Process
- Catalog audit. What you sell, how the catalog is structured, what's converting and what isn't.
- Stack decision. Shopify custom theme vs Hydrogen vs fully headless vs custom. Driven by your real requirements, not platform preference.
- Design. Product detail page first (it's the highest-leverage page). Then collections, then everything else.
- Build & integrate. Hand-coded theme + payment / shipping / fulfillment integrations.
- Migrate. Move existing customers, orders, and SEO equity over without breaking anything.
Recent e-commerce work
FAQ
Do I need to be on Shopify?
No, but it's the right call for most brands under $5M revenue. Shopify handles payment compliance, fulfillment integrations, and tax — all of which are expensive to build yourself. Going fully custom only makes sense when Shopify can't accommodate your business model (e.g. complex B2B pricing, custom inventory rules, or specific compliance needs).
Can you migrate me from Wix or Squarespace?
Yes. Migrations include catalog import, customer record transfer, order history (where the source platform allows export), and SEO redirects from old URLs to new ones so you don't lose Google ranking.
What about subscriptions?
We integrate Recharge, Shopify's native subscriptions, or custom Stripe-based subscription logic depending on your model. Each has trade-offs we'll walk you through.
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Want to scope a e-commerce project?
Send the details through the contact form. We'll respond within two business days with a clear next step.
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